HOUSE OF KNUCKLES // MUSEUM BRAND IDENTITY
2018

House of Knuckles is a (fictional) museum showcasing the diverse queer electronic music artists. All the way from the beginning of House music in Chicago to todays worldwide rave scene, the mission is to bring queer artists back to the forefront of electronic music. Since its rise into the mainstream, the scene that was created by and for queer people has lost connection with its roots.

The name House of Knuckles derives from Chicago based DJ Frankie Knuckles, known as The Godfather of House Music. The identity for House of Knuckles takes a big chunk of inspiration from 1980’s rave posters and flyers. The use of pink and yellow, repeated and spuratic patterns, and bold san serif typefaces were some of the most repeated elements in these designs.

Typeface: Brandon Grotesque — Hannes von Döhren 2010