GALERÍA DE LA RAZA // BRAND IDENTITY + CONTINUED PROJECTS
2019-2025

Galería de la Raza is a space dedicated to showcasing Xicane and Latine art and culture. It utilizes community arts and programs for youth of color to navigate issues of social inequality, urban development, affordable housing, and preserving the cultural legacy of communities of color.

I first began my work with Galería de la Raza in 2019 as part of my internship at TBD* with CCA. Through this internship I partnered with fellow intern, Vrinda Gangwal, to create the new brand identity for Galería. This new identity was to reflect the organizations current mission as a cultural hub thats focus has expanded to include advocacy and policy in their work as well as building on their existing platform for Latine artists in San Francisco. As Galería moved into this current focus, they highlighted the Indigenous idea of the "Seven Generations", which considers the impact of our decisions for the next 7 generations of life, which inspired the final brand design.

In 2020, I was offered a position as the Graphic Designer at Galería de la Raza, where I continued my work with them developing the structure of furthering this mission while navigating the COVID-19 pandemic closures. From then until 2025, I worked on various projects and campaigns with Galería de la Raza, that can be viewed below.